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Report claims 2.4bn people will play mobile games in 2019


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The phrase ‘attention economy’ has been on the lips of plenty of music-industry people for years now, as we recognise that music is competing for attention with games, video-streaming and other forms of digital entertainment. That’s one of the reasons Music Ally writes regularly about the mobile games market – another being that there are opportunities for collaboration between that world and ours.

Anyway, a new report by Newzoo, commissioned by games publisher Activision Blizzard, offers some new big-numbers on mobile gaming. “This year, the total global games market will generate revenues of $148.1 billion, with mobile contributing to just less than half this amount,” claims the report. “2.4bn people will play mobile games around the world in 2019.”

The report is aimed mainly at brands who might want to spend money advertising within games – cue sentences like “many consumer brands could increase their marketing muscle, direct revenues, and more by simply paying attention to and targeting this valuable audience”. Here’s an interesting point, though: Newzoo says that 50% of mobile app users play games – exactly the same percentage as those who use music/audio apps. Both are only behind shopping (56%) and social media (67%) for this metric.

There’s lots more info on who’s playing mobile games and how in the report, including the claim that Candy Crush Saga (owned by Activision Blizzard, mind) is still being played by 35% of mobile gamers – way ahead of second-placed Pokémon Go, Fortnite and Angry Birds (all 19%).

Stuart Dredge

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