Sandbox

Sandbox Issue 223: Fluent in Influence. MUSIC X INFLUENCERS


Lead: the days of throwing bales of cash at a mega-influencer to get a mention in one of their Instagram posts are thankfully in sharp decline (with the disastrous Fyre Festival accelerating this trend). But what is taking its place? Influencer marketing is clearly growing in importance – as seen most visibly in the fact...

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