The news had already leaked that The Orchard co-founder Scott Cohen had been poached by Warner Music Group, but there has been speculation about what, exactly, his role would entail.
Yesterday, WMG dished the details: Cohen will be its new chief innovation officer, recorded music, reporting directly to the label group’s recorded-music boss Max Lousada. “Scott spots and champions emerging technology with the same level of passion, creativity and ambition that our A&Rs bring to artist development,” said Lousada in a statement. “A valuable addition to our senior team, he’ll be an amazing brand ambassador and thought-leader, who joins a great lineage of maverick entrepreneurs at the independent major.”
Cohen has been one of the prominent enthusiasts for tech including VR, AR and AI. We’re looking forward to seeing how he applies that enthusiasm to WMG’s recorded-music business.