Original content is all the rage at Spotify, Apple Music and other streaming services, so why shouldn’t Pandora join the party? Its new parent company SiriusXM has created a dedicated ‘content team’ at Pandora to focus on music, sports, comedy, politics and entertainment. That said, this new team is made up of existing execs: Pandora’s VP of content and programming Alex White; VP of label relations Jeff Zuchowski; VP of editorial content Bill Crandall; and head of podcasts and entertainment content partnerships Lindsay Bowen. They’ll report to SiriusXM’s chief content officer Scott Greenstein.
The move could see SiriusXM show hosts create podcasts for Pandora. “Because we have dedicated teams at both Pandora and SiriusXM that are experts in programming, and now the Pandora audience and experience, it allows us to take programming elements that make SiriusXM great and make them available to the Pandora audience,” Greenstein told Billboard.