Twitter has launched a new analytics tool for people and companies posting video on its platform. It’s called Timing is Everything, and we think it could be quite useful for musicians.
“Timing is Everything displays historical data showing when audiences are on Twitter watching and engaging with video,” explained Twitter in an announcement blogpost. That means whoever runs an account will see a heatmap-style visualisation of when followers have been watching and engaging with videos.
“This data highlights the best time(s) to Tweet video content with an aim to maximise engagement, conversation, and viewership,” is how Twitter pitched it. “It’s important to note that the chart on the page doesn’t show when your organic followers are watching your videos; instead, in the aggregate, it shows when people on Twitter are generally watching any video on Twitter. We encourage publishers to continue to post throughout the day in order to maximise reach; however, consider including posting during the most engaging times of the day and week as part of that strategy.”