One of the trends that Music Ally has been writing about recently has been digital-music distributors branching out into other areas: artist-services in particular. Now distributor Ditto Music is exploring a related angle: launching its own artist-management arm.

Ditto Management, based in London, already has some artists on its roster – Big Zuu, Nathan Dawe, Bobii Lewis and Nathan Brooks. CEO Lee Parsons sees the move as bucking a trend. “While our competitors are investing in AnR bots and algorithms we are putting our resources into people and building a new, fairer music industry where artists are partners, not employees,” he said in a statement. Ditto is also claiming that its management arm will offer “the infrastructure of a major label” for artists who can use its label and distribution services.

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