Startup InChorus Group is launching a platform that it hopes will help to measure incidents of bias and harassment within the music industry. The company wants to help people report “microaggressions” within their workplaces, before providing those companies with anonymised feedback – the idea being that people can blow the whistle on such behaviour without fear of repercussions. InChorus will also provide support to people reporting incidents via its service.
The company has recruited former director of diversity and inclusion for Live Nation, Genevieve O’Neil, as its CMO. “The people that work in the music industry are incredible and nobody leaves because they want to, but often because they’re too afraid to speak up on bias they’re experiencing. I, like many, am frustrated by the pace of change, but our industry is unfortunately one playing catch up,” she said in a statement. “We are in desperate need of a user friendly, data-led tool such as this to get things moving in the right direction… This online tool is ideal for all companies, those already on the path to an inclusive workplace, and those just starting out.”
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