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Germany has 9m music subscribers. BVMI boss: ‘Let’s double it’


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We wrote about the latest figures from Germany earlier this month: recorded-music revenues fell slightly in 2018, according to industry body BVMI, but it described this as a “steady plateau” as the industry there transitions from physical sales to streaming.

Now BVMI boss Dr Florian Drücke has been talking to Music Ally for our latest country profile, of Germany, which you can read here.

In 2018, 98.7% of audio-streaming revenue in Germany came from premium subscriptions, and Drücke told us that the number of premium music streaming subscribers in Germany is currently around nine million. He added that there is “definitive room for improvement, so let’s double it first”.

Drücke also denied that German labels’ desire to protect CD sales is hampering the growth of the market overall. “The German music industry has always been very sensitive to the fans’ demands and this was supporting the strong format diversity,” he said. But: “We are well aware that German fans increasingly embrace audio streaming, with the physical product becoming something very special. It is very likely the CDs will keep going down during the next couple of years. Still, over here many people very much value it…”

Stuart Dredge

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