Warner Music Group has become the second major label to sign a direct licensing deal with African digital-music service Boomplay, following Universal Music’s deal in November 2018.
WMG’s deal covers a catalogue of 1m songs for 10 countries: Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia.
Boomplay will make the music available on its service, which includes streaming access as well as downloads. The company says that it now has more than 42 million users, which means it has added six million since November, when (according to the UMG announcement) it had 36 million.
Boomplay also launched an iOS app in December to fuel its growth. “The streaming service already has tremendous reach across the continent, yet they continue to expand exponentially. It’s an opportunity that can’t be missed for our artists to make a whole new legion of fans,” said WMG’s EVP for Eastern Europe, Middle East and Africa Alfonso Perez-Soto.