The cycle of music-analytics startups is well-established. They arrive. If they’re good they build an audience. Then someone bigger (Spotify, Apple and Pandora in past examples) snaps them up. Repeat. And while those big streaming services (if not their rivals) do now have their analytics up and running, there’s still a space in the market for third-party tools with an overview of several services.

Could Database Devi be one of them? We don’t know much about it beyond the fact that it’s focused on hip-hop, R&B and Latin music, and that its features include geographic targeting; help for touring strategy; “data packets for brand and ad deals”; and analysis of how different advertising channels will drive streams on different services.

“Database Devi is an analytics platform that generates actionable audience segments for artists, making every marketing dollar count towards chart-topping releases,” as the pitch goes.

It’s the first time we’ve seen an analytics tool focusing on specific musical genres: labels and managers will be keen to see how its insights stack up to the established competition.

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Music Ally's Head of Insight

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