If independent artists are wary of crowdfunding platforms in the wake of PledgeMusic’s well-documented recent problems, can they go it alone? One is trying: British musician Laura Kidd, who records under the name of She Makes War. She was actually one of the artists affected by PledgeMusic’s payout problems, having used the site for her last album ‘Brace for Impact’ in 2018.
Now Kidd is launching her own fan-membership program called ‘Supersub Club’. “I’d love to give you a backstage view of making this record from the ground up, so I’m creating beautiful limited edition music and art packages to be sent from my home to yours four times throughout the year,” she explained on her own website. The packages start at £10 for a one-off digital package; £28 for a digital subscription covering all four quarters; £60 to get the four packages of analogue music and art sent out in March, June, September and December; and £80 for a ‘Superdupersub’ with extra numbering and signed goodies. Every tier also gets access to exclusive blog posts, while the music will include demos, covers and live recordings as well as a podcast-style voice message talking about the songs and the creative process. A timely reminder that DIY artists can do crowdfunding / membership programs themselves too.
Tools: platforms to help you reach new audiences
Tools: Kaiber
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