Amid all the excitement around new distribution platforms for podcasts, there are also some tensions. For example, British broadcaster the BBC has pulled its catalogue of shows from the Google Podcasts app, as well as Google Assistant.
The Beeb explained why in a blog post. “Last year, Google launched its own podcast app for Android users – they’ve also said they will launch a browser version for computers soon. Google has since begun to direct people who search for a BBC podcast into its own podcast service, rather than BBC Sounds or other third party services, which reduces people’s choice – an approach that the BBC is not comfortable with and has consistently expressed strong concerns about,” wrote the BBC’s Kieran Clifton. “We asked them to exclude the BBC from this specific feature but they have refused… We don’t like removing our content from services and certainly don’t do it lightly – but unfortunately until Google changes the way they look at this, for the good of listeners, our podcasts will not be available on some of their services.” The two companies are in discussions to resolve the situation, according to Clifton. Google has yet to comment publicly.