Marketing

Nigerian artist Burna Boy gets a YouTube Artist Spotlight


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Afrobeats artist Burna Boy is the latest musician to get a ‘YouTube Artist Spotlight Story’ produced by Google’s video service. He’s the first Nigerian artist to be chosen as an ‘artist on the rise’ by YouTube Music, to recognise the way he’s building an audience around the world with his videos.

YouTube also provided some stats to show how that audience is building. Burna Boy’s music has generated 76.5m views globally on YouTube in the last 12 months; with 95% of his views in 2019 so far coming from *outside* Nigeria. He has more than 250,000 subscribers to his channel, having added more than 110,000 this year so far. And while the view-counts for his top videos (20m for ‘On The Low’, and 15m for ‘Ye’) are still quite small compared to the biggest hitters of the YouTube Music world, they’re evidence of a growing audience for an artist emerging from Nigeria: Burna Boy’s daily views have grown to nearly 1m in the last month, according to YouTube.

Stuart Dredge

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