Artiphon is one of the startups exploring the potential to create new musical instruments with a digital twist. It raised $1.3m in a Kickstarter crowdfunding campaign in 2015 to make its first device, the Instrument 1.The $399 device is a MIDI controller designed to work like a guitar, piano and/or drum machine. A few years on, and Artiphon has now raised a more-traditional funding round of $2m, led by Warner Music Group.
“We’re interested in making music as fun, or more fun, than playing games,” CEO Mike Butera told TechCrunch. WMG’s head of innovation and emerging technology Jeff Bronikowski is also quoted approvingly. “They’ve already expanded the concept of the musical instrument as a smart, connected device and we’re excited to help them drive the future of interactive music.”
Artiphon plans to use the funding to continue developing software to give the Instrument 1 more features, as well as signing up new distribution channels to sell the device.
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Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…