Veteran artist-manager Chaka Zulu has a new role: head of artist and talent relations at Spotify. The co-founder of management firm and label Disturbing the Peace counts Ludacris among his clients, but will now be focusing on a wide spread of artists for the streaming service.

Zulu announced his new position in an Instagram post. “I am excited to share that I am joining the Spotify team as Head of Artist and Talent Relations. With my background, expertise and passion for the music industry and artists, I look at this new position with Spotify as GROWTH, REPRESENTATION and SUPPORT for the artist community further building on what the team has done to foster strong relationships with creators,” wrote Zulu. “In my role, I will lead the strategy for how we interact with creators, identifying new and innovative ways to work together. I can’t wait to dive into what is sure to be an exciting ride with an amazing and talented team.”

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