Marketing

Google Assistant can now talk like musician John Legend


Tags:

“Imagine hearing the silky smooth voice of John Legend answering your pressing questions everyday. Or narrating your local weather forecast. Or singing you happy birthday,” wrote Google’s Manuel Bronstein in a blog post yesterday. No, Legend isn’t back on the dating market. Instead, he’s lent his voice to Google’s voice assistant, Google Assistant – albeit only in the US for a limited period.

“Just say, ‘Hey Google, talk like a Legend,’ and you’ll hear John’s voice for select content when you ask the Assistant for jokes or for answers to questions like ‘What’s the temperature outside?’ or ‘Why is the sky blue?’ You’ll also hear John’s voice when you ask about his personality and affinity for music,” explained Bronstein.

So this is a time-limited marketing wheeze, really, but a clever one: it’s using a technology called WaveNet which helps Google to produce these kinds of “cameos” for its voice assistant, without locking celebrities in a studio for 10 weeks to record every single possible answer to queries they might be asked.

Legend’s cameo was originally trailed at Google’s I/O conference in May 2018, but it’s taken a while to launch it.

Stuart Dredge

Read More: Marketing News
Leave a Reply

(All fields required)