Red Bull is shutting down its well-regarded Red Bull Music Academy program of lectures, workshops and concerts, as well as its Red Bull Radio website.
The closure is the result of the company’s relationship with consultancy Yadastar coming to an end, with the latter firm having managed both projects for Red Bull.
“After 20 years of supporting artists worldwide with its music program in a rapidly changing world, Red Bull will maintain its purpose of providing a global platform to promote creativity—but it is changing the means of delivery,” the drinks brand told Resident Advisor. “Red Bull will be moving away from a strongly centralised approach, will gradually phase out the existing structure and will implement a new setup which empowers existing Red Bull country teams and utilises local expertise. Red Bull will continue to explore new ways to support promising and cutting-edge artists wherever they may be.”
Yadastar has confirmed that the companies have “mutually agreed to part ways” at the end of October.