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UMG licenses to uduX, a new Nigerian music streaming service


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Yesterday we reported on music streaming service Boomplay raising $20m to expand across the African continent having signed a licensing deal with Warner Music Group last month. Now uduX, a new streaming service based in Nigeria, has signed its first licensing deal with a major label – Universal Music Group. (UMG was also the first major to sign a deal with Boomplay last November.)

While Boomplay began in Nigeria and has a freemium model (limited ad-funded access or full subscription), uduX claims to be the first domestic service in Nigeria to offer high-quality audio and HD music videos. At launch, it is available for a monthly subscription fee through the Habari app, a music, shopping and lifestyle content platform created by GTBank. It is expected that uduX will launch as a standalone app in the next few months.

The UMG catalogue on uduX is a mix of Nigerian acts as well as major international names. “This partnership extends our reach and makes our artists’ music even more accessible to Nigerian music lovers,” said Ezegozie Eze Jr, GM of Universal Music Nigeria, “We are delighted to be the first global music company to partner with uduX and look forward to bringing the extraordinary creativity of our artists to as many Nigerian users as possible.” Africa is a significant focus for the major, with the Universal Music Nigeria office opening last year.

Eamonn Forde

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