In the music industry, we’re now fairly comfortable with the fact that every major streaming service has pretty much all the recorded music: exclusives are increasingly rare. In the streaming-video world, of course, it’s a very different story: Netflix, Amazon, Hulu and other services have access to different portions of the catalogue of TV shows and films, depending on their deals – with their own originals also exclusive. This situation is only going to fragment further, with WarnerMedia and Disney+ two of the prominent streaming services launching soon by individual studios, which will as a result be whipping their content off Netflix and other platforms.

Disney+, for example, will be the exclusive streaming home of The Simpsons when it launches later this year, with various Pixar, Marvel and Star Wars properties also restricted to Disney’s service. Talking of which, it was confirmed yesterday that Disney+ will launch on 12 November, and that it will cost $6.99 a month or $69.99 a year. The company expects to have between 60 million and 90 million subscribers by the end of 2024.

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