The first episode in the final season of TV show Game of Thrones aired overnight. Don’t worry, Music Ally won’t be giving any spoilers away in this story. What we will be doing, though, is noting a very interesting Game of Thrones angle to the music-streaming competition in the Middle East and North Africa (MENA).

No, Anghami hasn’t invited the bosses of Spotify, Deezer and Apple Music to a wedding before bumping them off. Instead, the company has signed a deal to make Game of Thrones watchable through its service via a special launch-price subscription of $1.99-a-month, and  a partnership with video-on-demand service Wavo.

The deal will see Anghami subscribers in the Middle East and North Africa (not globally) who pay the extra money able to stream the final season of Game of Thrones, as those episodes air in the US, in full HD quality with Arabic subtitles, on smartphones, tablets, desktop computers and TVs. This is part of a wider ‘Wavo Powered by Anghami’ service that offers a range of other TV shows, music documentaries and films, including Game of Thrones.

Anghami is also promoting some Game of Thrones playlists and podcasts around the deal. It’s one of the first examples we’ve seen of a specific TV show being pushed by a music-streaming service in this way.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *