As an industry, we’re familiar with the idea of remasters in the audio world, where classic albums are revamped and released for modern listening kit / audio quality. We don’t think as much about videos getting the same treatment, but if you’ve ever been down one of those YouTube rabbit-holes with music videos from the 1980s or 1990s, you may understand why the idea has appeal. It certainly has appeal for the Spice Girls, ahead of the now-four-piece’s stadium tour in the UK this summer. Two of their classic videos, for ‘Wannabe’ and ‘Who Do You Think You Are’, have been remastered in 4K quality and made available on their Vevo-branded YouTube channel. The videos have replaced the older pixelly versions, thus keeping their view-counts (395.7m for ‘Wannabe’ and 18.6m (!) for ‘Who Do You Think You Are’). More remasters will follow every week between now and the tour’s kick-off in May.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *