We’ve reported a few times recently on the way Indian and Latin American artists are dominating the upper reaches of YouTube’s global artists chart. Last week, though, they were trumped by a pop band from South Korea. No, not that one.
Blackpink were the top artist on YouTube for the week of 5-11 April with a mightily-impressive 342m weekly views of their music videos. That’s a whopping 145m more than second-placed Alka Yagnik. In fact, Blackpink’s total was more that week than the views for Billie Eilish, Ariana Grande and Bruno Mars combined.
The Korean band saw a 340% week-on-week increase, sending them from 26th in YouTube’s chart to the top spot. No surprises what drove this: the release of their new single (and video) ‘Kill This Love’, which came out on 4 April, and has been watched more than 205m times so far. Meanwhile, in the last 28 days, Blackpink’s biggest territories for YouTube views are Indonesia, Thailand and Vietnam, which between them generated 231.1m views over that month – more than 38% of the band’s global views in that period from those three countries alone. The US (28.9m) and South Korea (22.8m) are lower down the list.