Bring popcorn – and a cushion to hide behind for the worst details – for Wired magazine’s deep, deep dive into ’15 months of fresh hell inside Facebook’, which was published yesterday.
“Scandals. Backstabbing. Resignations. Record profits. Time Bombs. In early 2018, Mark Zuckerberg set out to fix Facebook. Here’s how that turned out,” is the strapline for a story that has talked to dozens of insiders at the social network.
“Facebook’s powerful network effects have kept advertisers from fleeing, and overall user numbers remain healthy if you include people on Instagram, which Facebook owns. But the company’s original culture and mission kept creating a set of brutal debts that came due with regularity over the past 16 months. The company floundered, dissembled, and apologized. Even when it told the truth, people didn’t believe it. Critics appeared on all sides, demanding changes that ranged from the essential to the contradictory to the impossible. As crises multiplied and diverged, even the company’s own solutions began to cannibalize each other…”
From the Cambridge Analytica data scandal to the fallout with Instagram’s founders, it’s a fascinating peek behind the scenes of a difficult year for Facebook, with a fair few quotes that will make you gasp. Especially, for Brits grappling with the last few years of UK politics, the one about former deputy prime-minister Nick Clegg’s qualifications for his Facebook job…
Tools: platforms to help you reach new audiences
Tools: Kaiber
In the year or so since its launch, AI startup Kaiber has been making waves,…