Bandcamp has launched a new vinyl-pressing service for independent artists and labels using its platform. Well, we say ‘launched’ – its official debut is later this year, but it was announced yesterday along with four pilot campaigns to show how it’ll work. It’s a Qrates-style service that combines vinyl with crowdfunding.
“Our new vinyl pressing service streamlines the financing, production, and fulfilment of vinyl records. With no up-front investment, an artist or label can create a vinyl campaign and start taking orders almost immediately,” explained Bandcamp. “Once they reach their minimum goal, we press their records and ship them to their fans. The new service eliminates risk, since fans’ orders finance the pressing, rather than the artist or label. It eliminates hassle, since we press the records, print the packaging, and ship to fans (and fulfil digital too). It offers complete control, with the design and pricing up to the artist, and Bandcamp taking no ownership of the record.”
In its blog post, the company noted that sales of vinyl through Bandcamp have grown by 600% in the last five years, yet only 9% of albums being sold through its platform in 2018 offered a vinyl version.