Sorry, make that *three* pieces of new legislation in Europe that have implications for the music industry. Alongside the new copyright directive and new platform-to-business regulations, there’s also a crackdown afoot on ticket-buying bots.
Yesterday, members of the European Parliament (MEPs) voted to outlaw the use of bots to get around maximum-limits on buying tickets, as part of a wider ‘New Deal for Consumers’ initiative across the European Union. It’s the first time the EU has put regulations in place covering secondary ticketing in this way. “This first ban at a European level is an important first step, with the possibility to go further in future depending on how the ban works in practice,” said MEP Daniel Dalton, who had championed the ruling.
Lobbying body the Face-value European Alliance for Ticketing (FEAT) has welcomed the move. “As well as requiring professional sellers to identify themselves, it also enables member states to go further and potentially regulate the resale price of tickets,” said FEAT’s Sam Shemtob and Katie O’Leary in a statement. “Most importantly, this represents the first step in harmonising regulation across Europe. This approach is critical as secondary ticketing companies tend to exploit regulatory gaps between countries.”
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…