K-Pop! It’s big on YouTube, Spotify and all manner of other global digital platforms, thanks to the likes of BTS, Blackpink and other artists following in their footsteps. Now blogging platform Tumblr is getting in on the action by launching its own dedicated K-Pop hub. It’ll be curating posts from fans already publishing on Tumblr, as well as original Q&A interviews and spotlights on artists.
“Tumblr has been dedicated to acknowledging our K-pop community since our first Year in Review in December 2013,” its head of content insights and social Amanda Brennan told Billboard. “We’ve chosen to branch out with an official hub to celebrate all things K-pop now as we’ve seen K-pop fandom become part of more people’s daily lives.”