China is a hugely-appealing market for Japanese labels seeking international growth for their artists. Here’s a new example of the kind of partnerships that are being struck to achieve this: streaming service NetEase Cloud Music has signed a licensing deal with Japanese label Nippon Columbia. It’s the first agreement the label has signed with a streaming service in China. NetEase says the deal “further consolidates NetEase Cloud Music’s advantages in Japanese music among its peers”.

“NetEase Cloud Music discovered the potential of Japanese music in China’s market long ago and has been a first mover in introducing Japanese music to China. More and more users of NetEase Cloud Music now listen to Japanese music and have gradually formed large active Japanese music fan groups,” said Nippon Columbia president Miyomatsu Abe in a statement.

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