Americans now have a new way to listen to satellite-radio service SiriusXM… without needing a satellite radio. The company has launched an $8-a-month subscription plan called SiriusXM Essential, which will make more than 300 channels of music, talk-radio, sports and comedy available to stream via the internet. The plan is aimed at people who might want to listen to SiriusXM but don’t want or need to do it while driving.
“An appealing option for the many people, particularly younger consumers, who don’t have a car or don’t spend a lot of time in their car,” as the company pitched it in its announcement. SiriusXM is charging $1-a-month for the first three months, to promote the new plan.
Music Ally can’t help wondering whether the future might see even more of a crossover between SiriusXM’s streaming-only listeners and those of its Pandora subsidiary: could some kind of combined, car-free plan be on the way?