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Popgun boss thinks AI will create a ‘new pop industry’


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Music Ally has interviewed Popgun CEO Stephen Phillips before a couple of times (here and here) – he’s a reliably-interesting thinker about the future for AI-generated music. Now he’s been talking to Soundcharts for the analytics company’s new series of video interviews.

“We really love the idea that all of this is just playing on a broader trend of democratisation, creativity and making this transition from mass-consumption to mass-creation,” said Phillips. “These kids who grew up in Minecraft are coming through, and now entertain themselves on Fortnite and Roblox, and they’re doing it by making things. They entertain themselves by being creative… AI just going to bring new creative tools to let those kids make whatever they can imagine.”

He thinks this will have an impact on the music industry: less about AI replacing human musicians, and more about the technology empowering younger artists. “In music, there is no under-15 Billboard chart: as kids you’ve got to compete against the adults, technically — and that’s really difficult. If we remove that barrier, I reckon there [will be] young pop stars out there [and] other young people are going to really identify with [them],” he said. “AI is going to allow them to be discovered earlier, to communicate exactly what they’re feeling and saying to each other. And I think it’ll just lead to a completely new pop-industry.”

Stuart Dredge

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