Sweden is Spotify’s homeland, and one of the most mature music-streaming markets: 90% of its recorded-music revenues in 2018 came from streaming, fuelling 4% overall growth. So it’s fascinating to see the CEO of IFPI Sweden, Ludvig Werner, calling for a debate on whether Spotify should be raising its monthly subscription price to fuel the […]
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Stuart Dredge

Music Ally's Head of Insight