There’s a big music-streaming milestone to report from India today: Gaana claims that it’s the first music app to reach the milestone of 100 million monthly active users (MAUs) there.

The company drew attention to the fact that a recent report by Deloitte suggested that there are 150 million music-streaming users in India, so two thirds of them are using Gaana – although not necessarily exclusively. It also represents sharp growth over the past 14 months: when Gaana raised a $115m funding round in February 2018, its official MAU count was 60 million.

Gaana issued some other new stats in its announcement yesterday: 24% of its listeners are using its voice-assistant feature, while more than 17% of its consumption comes from its personalised music-recommendations.

The company also says that in the last year, its international user-base has grown by 78%, with the US, Australia, Canada, UK and United Arab Emirates seeing the fastest outside-India growth.

Gaana also unveiled a couple of new features: Gaana Video is a vertical-videos format, comparable to Spotify’s, while Gaana Dashboard is an analytics tool for artists. “We will continue to innovate to make music more accessible to all of India, increasingly using AI-driven algorithms and product innovations that help make Gaana easier for new mobile users to find delight and excitement,” said CEO Prashan Agarwal.

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