Motown Records is the latest label to get into the accelerator game. In fact, it has two separate new initiatives: one aimed at musicians and the other at startups.

In the latter case, Motown is working with a company called Gener8tor, which will help the UMG subsidiary to choose five startups from Detroit and the surrounding area for a seven-week ‘gBeta Musictech’ program. Motown won’t take equity in the startups, and is looking for companies working on tech related to “sourcing, recording, production, distribution, marketing, touring, licensing and streaming as well as any technology or process innovations that could serve any component of the music industry”.

A separate program will recruit five international startups for a program based at the Capitol Records Tower in LA. Meanwhile, the Motown Musician Accelerator will choose four artists for a 12-week program starting this summer: a mixture of coaching, industry intros and a $20k grant.

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