There are plenty of opinions about Netflix’s Mötley Crüe biopic ‘The Dirt’, based on our social feeds. But what impact has the film had on demand for the band’s music? A press release for the band suggests that it’s paying off.
“The age demo for fans streaming Mötley Crüe’s music includes a much younger demographic. In fact, over the last 28 days, 64% of Spotify streamers were between 18 and 34 years,” it claimed. “Over the last 27 days, their songs were consumed 73.8 million times on Spotify and nearly 30 million times on Apple Music – a 599% increase on Spotify and 1,081% on Apple Music.”
Telling stats: they suggest that in the previous comparable period, the band’s music was streamed around 12.3m times on Spotify and 2.8m times on Apple Music. Perspective: the current top global track on Spotify, Billie Eilish’s ‘Bad Day’, is doing 5.8m *daily* streams. Still, that’s a bit churlish: the impact of ‘The Dirt’ on Mötley Crüe’s streaming stats is clear.