mtheory is seeking a motivated, curious, team-oriented and organized individual to work closely with managers, artists and mtheory teammates to facilitate client success in today’s music market. The Marketing Director will work as a key project manager across all aspects of global marketing campaigns, at the direction of mtheory senior management to execute and implement strategic and operational initiatives to achieve the goals of clients and their artists. The Marketing Director must have a strong foundational knowledge of all aspects of the music industry, experience managing cross-functioning teams and reporting goals, strategies, highlights to clients and senior management.
This position regularly interacts with teams across a variety of functions of an artist’s business including management, digital marketing partners, international partners, music publishers, advertising agencies, creative teams, radio promotion, publicity, sponsorship, touring, production and manufacturing, merchandise, and special projects. Candidates must be highly organized and demonstrate operational excellence. Candidate must also have the ability to manage multiple projects at once, create a strategy and execute marketing plans, monitor KPIs, manage and create budgets, communicate effectively across the global teams, build meaningful relationships and take the initiative to drive projects forward.
mtheory provides a modern set of capabilities to managers and their artists. mtheory believes in a holistic approach to artist development that prioritizes streaming to build an engaged fanbase and optimizes campaigns to maximize revenue in an artist’s largest earnings areas (typically live music). Our services include marketing, digital strategy, sales, tour marketing, creative services, live production, deal advisory, distribution, production and project financing.