Marketing

Nao gets a Microsoft-powered interactive music video


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British artist Nao has a new video, produced by Sony Music UK’s 4th Floor Creative division in partnership with Microsoft. The video is for Nao’s track ‘Orbit’, and gets fans to put in their birthday to generate a video driven by their astrological sign. There’s more interactivity as the video continues, with fans’ input adjusting the colours of the sky and stars, with Nao and a dancer moving about as glittery star-shapes.

It’s a showcase for Microsoft’s AI technology (the ‘Microsoft Azure Custom Vision Service’ to be specific) as well as being a fun video for Nao fans to watch and interact with – as long as they don’t mind entering their birthdate, that is, given the current climate of concerns around privacy online.

Stuart Dredge

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