There’s a new startup hoping to make an impact on the Japanese concert-ticketing market. Zaiko has just raised its first round of seed funding according to IQ, and is rolling out its white-label service, which will help promoters, venues and artists to sell tickets directly to fans. The funding came from investors including VC firm North Base Media and music-entertainment company Space Shower Networks.

Like Spotify, Zaiko is talking about a “two-sided marketplace” strategy, although in this case that appears to refer to the company’s ‘network of digital media partners and influencers’ which it hopes will help shift tickets for concerts. “Japan and broader Asia are becoming ever more important in both the live event and tourism market, so a flexible, digital, multilingual event ticketing platform for organisers and sellers is desperately needed,” CEO Malek Nasser told IQ.

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