Research firm SuperData Research has put out some new numbers around ‘XR’ technology – an umbrella term that includes virtual reality (VR), augmented reality (AR) and mixed reality (MR). It includes some new figures on the install base of VR headsets, which SuperData reckons reached 14m by the end of 2018, but will grow to 51m by 2022. Which makes us look back fondly on the same company’s prediction in November 2015 that there would be an install base of 70m VR headsets by 2017, for sure.
The company has also published its predictions for VR-headset shipments in 2019. It thinks Facebook’s new Oculus Quest will sell nearly 1.1m units, just ahead of 1m units of the Oculus Go, and 833k units of Sony’s PlayStation VR. “The Oculus Quest will make VR even more accessible for new consumers coming into the market,” claimed the company, adding that “43% of VR consumer software revenue will come from games, growing the segment 40% by the end of this year”.
Meanwhile, SuperData reckons there were 1.1 billion users of mobile AR technology in 2018, and that this will rise to 1.7 billion by 2020.
Music Ally’s next Learn Live webinar will help you understand what’s required for artists to thrive in new international markets!