Sandbox

Sandbox Issue 227: TIK-ING BOXES. How TikTok can change music marketing.


Lead: TikTok is far more than a novelty app for people to whip up memes that have a shorter shelf life than a carton of milk. It is now breaking acts and songs in a way that other platforms cannot. We look at what the music industry is doing to capitalise on its phenomenal growth...

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