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Ed Sheeran and Justin Bieber break Spotify daily-streams record


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This is one of those figures we’re slightly cautious about, as it doesn’t come directly from the streaming service in question. But it does seem as if ‘I Don’t Care’, the new track from Ed Sheeran and Justin Bieber, has set a new record for single-day streams on Spotify. That’s based on a figure shown this weekend on Spotify’s global chart for the song’s first day: 10,977,389 daily streams. That outguns the previous record of 10.8m streams set by Mariah Carey with ‘All I Want For Christmas Is You’ in December – although our strong suspicion is that whatever happens in the next few months, Carey will likely retake the crown on 24 December 2019.

Meanwhile, on YouTube the Sheeran/Bieber track’s official lyric video has notched up 23.6m views at the time of writing, three days after its release. Meanwhile, if you (like us) like to nerd out on YouTube-content strategy, note that a separate ‘Official Trailer’ video released on Saturday, which has 3.2m views so far, includes 16 seconds of footage from the making of the (as-yet-unreleased) proper video for the song, followed by three minutes 42 seconds of the audio track played over a title screen. Every stream counts for chart purposes, in the US at least…

Stuart Dredge

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