Having signed up more than two million users in India after its recent launch there, Spotify has now made its Spotify Lite app available in the country too. It’s a stripped-down version of Spotify’s smartphone app which is just 11MB in file-size, and is designed to be used in “slow network conditions”.
The app has been available in a test version in various countries including Indonesia, the Philippines and Brazil, with India the latest market to get it.
“When Spotify launched in India two months ago, we had committed to localising the app so that more and more people can listen to music,” says Spotify India MD Amarjit Batra. “Spotify Lite Beta is a step in that direction as it enables users to play millions of songs for free, takes up less space on phones, and saves data when used on the go.” It’s a sensible strategy, and for a comparison just look to YouTube Go, which launched in India in September 2016. That service has since grown its Indian user-base to more than 265 million people, and the ‘lite’ YouTube Go app played its part.
Tools: platforms to help you reach new audiences
Tools :: Wyng
Through Music Ally’s internal marketing campaign tracking, we’ve recently discovered an interesting website by the…