Marketing

Anjunabeats clears 350 tracks for use in Twitch livestreams


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Dance label Anjunabeats wants more of its music to be used by people streaming their gaming sessions on Amazon’s Twitch platform.

“Starting today, we’ve made 350+ tracks available to soundtrack your @Twitch livestream!” tweeted the label earlier this week. “Throw down without fear of being muted with our playlist of Twitch-ready tracks here.”

That’s a link to Spotify and Apple Music playlists of the tracks that have been cleared for use on Twitch: nearly 30 hours worth of tracks.

As Twitch has grown, so labels have shown more interest in making their music available for its community of broadcasters. Another dance label, Monstercat, has a $5-a-month ‘gold’ subscription that licenses its music for use on Twitch, YouTube and Mixer (another livestreaming service with a gaming focus). Meanwhile NCS, the company formerly known as NoCopyrightSounds, makes its music available for free licensing for Twitch and YouTube.

Stuart Dredge

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