Since its launch in 2017, we’ve known Gimme Radio as a metal brand: an app for streaming a round-the-clock radio station playing metal, with an array of DJs. By late January 2019 it had nearly 130,000 registered users, but was also making it clear that it had plans for other genres: starting with country, with dance, hip-hop, classical and jazz to follow in the future. Now the country vertical has launched: Gimme Country has gone live, complete with DJs drawn from the country world like Brandy Clark, Dillon Carmichael, Lee Ann Womack, Joshua Hedley and Jesse Dayton.
“There are legions of fans of country music that are just not being served by the other digital music services or traditional radio,” said CEO Tyler Lenane in his welcome message. “We want to give the fans a truly unique music experience – one that at its core celebrates the vibrant community of country music fans that just don’t have a home.” It’s quite a claim, since country remains a hugely-important radio staple in the US, with powerful stations taking a big role in the genre’s community – even as streaming services grow in influence too.