Facebook’s potential as a platform to sell tickets has been talked about for years, and anecdotally Music Ally hears plenty of positivity from music marketers about its suitability for selling tickets already. Now its partnership with ticketing firm Eventbrite is stepping up a notch with a feature called ‘Ticketing on Facebook’. It’s rolling out first in the US, for anyone there with a Facebook page who’s running an event.

What’s new is a ‘create tickets’ option presented when they’re creating an event on Facebook. It works with free or paid tickets, which will be promoted “prominently” on the event’s Facebook page. The idea is that people will be able to buy tickets without being chucked out to a third-party site.

“700 million people use Facebook Events each month and partnering on this initiative is our effort to better serve the people responsible for bringing those events and gatherings to life—including small businesses and entrepreneurs whose core business is not throwing events,” said Eventbrite’s SVP of platform Pat Poels. As that statement makes clear, music isn’t really the focus here, but we can certainly see smaller-scale concerts and other music-based events testing it out.

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