“Do You Need Your Own Podcast?” asks Spotify’s latest blog post aimed at artists. The tone of the article is clearly encouraging them to give it a go, ideally via Spotify’s own Anchor podcast-creation app, which it acquired earlier this year.

“A podcast is a great way to establish your personality as an artist and expand the range of audiences you reach,” is the streaming service’s message to artists. “For musicians, a podcast can be as easy as giving fans a closer look at what goes on behind the scenes during a tour or recording sessions. For example, you could interview your band’s opener or some of the roadies that probably have a pretty amazing perspective on all that goes into a show. The beauty of podcast production is that it doesn’t require a lot of specialised equipment; you can take a mic with you anywhere you go, and incorporate recording into a hectic, location-changing schedule with very few production requirements.” None of this is huge news, but it’s interesting to see Spotify upping its efforts to persuade artists to join its push in to podcasting.

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