TikTok may be taking over the western world (in terms of downloads at least, as we reported last week) but its parent company Bytedance has just launched a new app in China. It’s called Feiliao, although TechCrunch reports the English-language version of the name is ‘Flipchat’.

“Here are your familiar chat, audio and video calls. In addition, you can discover your friends in the interest group and share your fun; share your daily life and interact with close friends,” explains a Google-translated version of its app-store listing. So, this is about messaging, but also the said ‘interest groups’ – a feature comparable to Facebook’s groups, or perhaps something like Reddit. The TechCrunch piece offers plenty of context for the Feiliao launch, particularly how it relates to the increasingly-competitive vibes between Bytedance and Tencent.

Music Ally’s interest is as much about how Feiliao might relate to music: popular artists would presumably be the subject of interest groups within it, but perhaps there will also be ways music marketers can get involved.

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