New details have emerged on TikTok’s parent company Bytedance’s plans to launch its own music-streaming service. Bloomberg reports that the new service will launch this autumn “in a handful of territories, mostly poorer countries where paid services have yet to garner large audiences”. The countries aren’t named, but one clue comes from the news that Bytedance has already signed licensing deals with Indian music firms T-Series and Times Music.
India is one of TikTok’s biggest markets already, although the social app has sparked controversy there – and was even removed from Google and Apple’s app stores for a short time, at the behest of the authorities.
More details: “The new app will include a catalog of songs available on-demand, as well as video, and isn’t a clone of Spotify or Apple Music,” claimed Bloomberg, adding that the app has been shown off to some rightsholders already, but that it has not yet been licensed by any of the three major global labels. “Those companies won’t grant the rights for the paid music service without sorting out the rights for TikTok as well…”