If you were a a popular gamer on video service Twitch, how much do you think game-publishers would pay you to promote their new titles? According to the Wall Street Journal it’s between $25k and $50k an hour, for those broadcasters capable of drawing audiences of more than 15,000 simultaneous viewers.

The report suggests that big publishers including Electronic Arts, Activision Blizzard, Ubisoft and Take-Two Interactive are all finding this money worth spending, as a way to create buzz around their new releases.

You may remember recent claims that Tyler ‘Ninja’ Blevins was paid more than $1m by EA to stream himself playing its Apex Legends game – a figure that by the WSJ’s reckoning, could mean around 20 hours of streamed gameplay over a few days.

EarPods and phone

Tools: platforms to help you reach new audiences

Tools: Kaiber

In the year or so since its launch, AI startup Kaiber has been making waves,…

Read all Tools >>

Music Ally's Head of Insight

Leave a comment

Your email address will not be published. Required fields are marked *