French-Israeli singer Amir is the latest artist exploring augmented-reality (AR) technology, with the help of his label Warner Music France and startup HoloMe. The latter company has created a smartphone app, called Amir & Moi, which is available as a free download for Android and for iOS.
The app features a video for Amir’s single ‘5 Minutes Avec Toi’, with the idea being that fans can record themselves singing and dancing alongside him, before sharing the resulting clips on social networks. It’s “the first-ever human hologram music video to be released by an artist” according to HoloMe. A neat idea, although an alternative option for this kind of campaign would be to create a musical lens/filter in Snapchat or Instagram, with their huge audiences, rather than create a standalone app which fans need to be persuaded to download. Still, as a showcase for what HoloMe’s technology can do, the Amir app is worth a look.