Hip-hop mixtapes website MixTape Monkey has an audience of 11 million listeners, according to its creator Mark Serrano. Interviewed by news site Startland, the Kansas City-based founder describes himself as an “enforcer” – by which he means he enforces a strict policy of quality on the mixtapes featured on his site. “If I donʼt believe you’re good, I donʼt care how much money you have, it’s not going up,” he says.

There are also some interesting stats on the audience for the website: 25% of visitors are from South Africa, with Ghana also figuring highly, thanks to Serrano’s decision to feature mixtapes from 10-15 African artists. “There were some African rappers building buzz so I caught wind of their videos and posted it on the website.”

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