Marketing relaunches its advertising and data platform

Tags: has emerged as one of the most useful digital-marketing tools for labels and managers, as they manage their digital advertising campaigns for artists and music. Now the platform is relaunching, having spent a year retooling its feature-set.

One key pillar of the new version is called ‘Audience Everywhere’, which automates the process of building remarketing audiences based on the data marketers own. Another is called ‘Audio Everywhere’, and will help people run audio-ad campaigns across Spotify, iHeartRadio and other streaming services.

“After running hundreds of advertising campaigns for artists and labels of all sizes, we took everything we learned and put it into one integrated platform,” said CEO Jason Hobbs as the new version went live. “ automates what is tedious, and simplifies what is complex so artists can find new fans, drive more revenue and build more rewarding careers.” Concord and CD Baby are among the clients quoted with praise in the announcement.

Stuart Dredge

Read More: Marketing News
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